1) CartFlows – For beginners who want “non‑ugly” checkouts and simple funnels
Good
- Visual funnel/flow builder that replaces default Woo checkout with conversion‑focused templates.
- Multi‑step checkout, order bumps, upsells, and basic A/B testing on Pro; free version already improves UX.
- Integrates well with popular themes and builders; good docs and community.
Bad
- WooCommerce‑only; irrelevant if you’re not all‑in on Woo.
- To really use it as a “funnel engine,” you end up on paid tiers.
2) FunnelKit (formerly WooFunnels) – For power users obsessed with AOV and LTV
Good
- Built for serious Woo funnels: optimized checkouts, upsells, order bumps, automation, and segmentation.
- Plays nicely with Elementor and other builders; popular among stores doing meaningful volume.
- Deep WooCommerce integration and lots of control over every step of the funnel.
Bad
- More moving parts than CartFlows; feels heavier if all you wanted was a nicer checkout template.
- Real value sits in the paid stack, so it’s overkill for micro‑stores.